The Pulse Effect 

Pulse is the perfect opportunity for your business to reach thousands of new local customers. Last year over 2,500 Pulse participants supported the downtown through shopping and eating activity during our Open Streets event.  

The Open Streets movement has proven to be great for local businesses! In a recent study, businesses that actively engaged with Open Streets saw up to a 57% increase in sales compared to a regular business day.

Make the Most of your Pulse Experience

  1. Plan to be open during Peterborough Pulse on Saturday, July 27th from 10am to 3pm.

  2. Register your participation with Pulse organizers to hold space in front of your shop.

  3. Bring your business to the street - with a street sale, pop-up patio, or Pulse special.

  4. Host an activity to show off your playful or creative side...and draw customers in!

Special Road Closure Information:

Please note that sections of George Street will be closed from 8:00am to 4:00pm on Saturday, July 27th, 2019. No parking will be allowed along the Pulse Route between these times, and any vehicles left on the route may be towed.

If your business requires special vehicle access on the 27th, please let Pulse organizers know as early as possible so that appropriate plans can be made.    

For information on how to bring your business to the street, contact:

Lauren Corindia, Peterborough Pulse Coordinator |