The Pulse Effect 

Pulse is the perfect opportunity for your business to reach thousands of new local customers. Last year over 2,500 Pulse participants supported the downtown through shopping and eating activity during our Open Streets event.  

The Open Streets movement has proven to be great for local businesses! In a recent study, businesses that actively engaged with Open Streets saw up to a 57% increase in sales compared to a regular business day.

Make the Most of your Pulse Experience

  1. Plan to be open during Peterborough Pulse on Saturday, July 21st from 10am to 3pm.
  2. Register your participation with Pulse organizers to hold space in front of your shop. 
  3. Bring your business to the street - with a street sale, pop-up patio, or Pulse special. 
  4. Host an activity to show off your playful or creative side...and draw customers in!

Special Road Closure Information:

Please note that sections of George Street and Charlotte Street will be closed from 8:00am to 4:00pm on Saturday, July 21st, 2018. No parking will be allowed along the Pulse Route between these times, and any vehicles left on the route may be towed.

If your business requires special vehicle access on the 21st, please let Pulse organizers know as early as possible so that appropriate plans can be made.   

Snack Hub:

This year we're on the lookout for food vendors to help serve up some delicious grab-and go snacks for our Snack Hub. Downtown businesses are encouraged to submit a vendor application. The deadline for consideration is May 14th.  Vending fees will be waived for all DBIA Members. To be considered simply fill out our online application

Application Requirements 

  • Food and drink services should promote healthy eating and sustainable food practices. 
  • Vending services must be reasonably priced for Pulse Participants 
  • Food packaging should be sourced using eco-friendly/compostable materials. 
  • Vendors will be responsible for providing all necessary items required to host a successful food vending experience including but not limited to: their own tent, tables, kitchen and food prep equipment, staff hand washing basins, utensils, extension cords, take-away containers, and napkins. 
  • Must be certified for food handling 
  • Preference will be given to Vendors that have a proven track record of providing quality food service in a high-energy, high volume environment 


For information on how to bring your business to the street, contact:

Hillary Flood |